Monday, 02 March 2015
 
 
What is Web Hosting? PDF Print E-mail
To have your website on the web and seen by other internet users your website must be hosted by a webhosting company. In order for your website to be seen on the internet your website pages have to be uploaded onto a server usually equipped by a website hosting company. As soon as uploaded this gives access for the whole world to see your web site when your domain title (URL) is typed into an internet browser. There are literally thousands of hosting companies on the market and they all provide completely different packages and plans with totally different features. There are various various kinds of internet hosting, the thing to get right when selecting a website hosting package deal is realizing what you want from your internet host and never be over offered options you merely do not need. Forms of internet hosting range from free internet hosting, shared internet hosting ( hottest ) and dedicated server hosting. Prices range from round £20 per 12 months - £1500 per year.

Many firms at the moment are providing free hosting, which personally i would not recommend. Free internet hosting at all times has limitations and sometimes the host will demand their promoting in your web site with a hyperlink to their own site. This seems unprofessional, harms your personal credibility and shouldn't be thought-about in case you are serious about you online presence.

If in case you have a small website or weblog an affordable shared hosting bundle is a good alternative for you, with shared hosting your allocated net area is shared with other web sites on the identical server. This is by far the most popular choice amongst web hosting packages and is perfectly superb for most websites. Most hosts can have tailor-made shared hosting packages to swimsuit the needs of most users. Packages shall be different within the quantity of bandwidth, net space ( disk space ), e-mail mailboxes and options they allocate. Bandwidth is the measurement of the amount of site visitors your web site can handle, if you have too many visitors your website loading time will be slow and can break down temporarily. Net house, often referred to as disk space is the amount of house your web site information can take up, net space is measured in megabytes and gigabytes. In case your web site has massive picture files, video information or audio recordsdata then you will have extra web space than a website which incorporates only text.

With devoted servers the web host leases the server to you, the server is not shared with some other websites or files from different folks, the server will include your website information only. This enables you to have a number of web area and bandwidth to play with, extra decisions of management over your internet hosting and extra security. This is the reason devoted servers are a better choice when you've got an e-commerce website.

So as to have an internet site hosted you will also require a website name (URL). A site name will be bought by a website name registration firm, most web hosting companies will offer this service also. The domain can be purchased both although your internet host or by means of one other provider. A domain name has acquired to be unique as two websites can't share the same domain. When choosing a website attempt to hold it as quick and memorable as possible.
 
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Choose A Domain Name That Floods Traffic To Your Website
Choosing a domain name is a very critical part of your website marketing strategy.

By choosing a domain name that targets the specific keywords for your website you'll flood your website with laser targeted traffic by enhancing click through response.

Pick a domain name that gives your prospects what they most desperately desire. By including the keywords in your domain name that are your customers desires, including them in your marketing messages and your website content you can't help but flood traffic to your website!

Wondering what your customer's desires are? If so, you'll need to determine what your really selling. Let's look at an example product here: home security alarm system.

Keep in mind few people know, nor do they care what the heck the product looks like or the features of the product such as size, color, weight, speed, or availability. The only thing they have an interest in is the "results" your product will achieve for them. It all boils down to what's-in-it-for-me?

Why would a prospect purchase a home alarm system? What's-in-it-for-them? If you think for just a moment you'll come up with the right answer.

Yes, it's to protect their jewelry or valuables while they are at work or when the house is empty.

You must stop thinking of yourself or the features of your product to determine what your customer's deepest desires are. By turning your product or service features into "benefits" or "results" you'll be able to hit their hot buttons and flood traffic to your website in the process.

The easiest way to turn features into benefits is to list all the features of your product or service on a piece of paper first. (a feature is a characteristic of a thing: size, color, weight, speed, availability) Then one by one turn each feature into a benefit for your customer. What's-in-it-for-me-- save money? youthfulness? friends? security? money? power? luxury? prestige? thinner body? obedient pet?

The traffic driving potential of keyword targeted domain names is awesome, provided that you research your target market and satisfy their "true" needs, desires and benefits. Once you have established this system for marketing, you'll be able to use your domain name to construct specific ad campaigns targeted to specific markets even if your website offers multiple products and services.

To take it a step further, you could formulate a domain name that works like a headline for a classified ad. When you break a headline down it should have several different parts. It should fan the flames of desire with a hint of information about solving a specific problem, satisfying a need, providing a benefit, or invoking curiosity with a call to action. Your domain name should contain as many of these "headline characteristics" as possible. Try and phrase the keywords into something relatively short, catchy and easy to remember.

Keep in mind "what's-in-it-for-me?" as to "what your really selling". The job of your domain name is to act like a headline to drive targeted traffic to your website by "scratching the itch of your customers." If you've found the right words to scratch that itch, then ONLY YOU can put it to use in your domain name. You'll find that not only will you do better on your search engine rankings you'll also attract a lot more attention with your pay per click ads or any type of advertising you use.